North Florida Real Estate with Pearsall Properties

  Discover The Rookery: Green Cove Springs' Premier New Home Community Green Cove Springs, nestled along the St. Johns River in Clay County, FL , is growing fast, and The Rookery is at the center of it all. This new D.R. Horton community offers modern living, top-notch amenities, and scenic surroundings —all in a prime location. 📍 Community Overview The Rookery spans 560 acres just south of Green Cove Ave., east of CR 15A, and west of U.S. Highway 17 . This location ensures easy access to shops, schools, and parks while maintaining a peaceful, suburban feel . 🔗 Read more on Clay Today 🏊‍♂️ Amenities and Features The Rookery offers everything a homeowner could ask for , including: ✔️ Resort-Style Pool & Splash Pad – Beat the Florida heat! ✔️ Fitness Center – Fully equipped for all workout needs. ✔️ Playground & Dog Park – Family-friendly with space for pets. ✔️ Wading Bird Sanctuary View Homesites – Scenic views right from your backyard. 🔗 See more fr...

A new kind of neighborhood is coming to Clay County, and it’s unlike anything the area has seen before. Saratoga Springs , developed by Freehold Capital Management, is planned as an Agrihood —a master-planned community designed to integrate residential living with sustainable farming, green spaces, and walkable amenities. What is Saratoga Springs? Saratoga Springs is a 2,445-acre development near Green Cove Springs, featuring a mix of single-family homes, townhomes, and multifamily residences alongside community farms, gardens, and outdoor recreation spaces . With up to 4,489 homes planned , it’s set to be one of the largest developments in Clay County. Key Features of Saratoga Springs 🌱 Agrihood Concept – A community built around sustainable agriculture, local food production, and green spaces . 🏡 Diverse Housing Options – Ranging from starter homes to luxury properties . 🏬 Mixed-Use Development – Including retail shops, restaurants, and community gathering areas . 🏫 On-Site...

  Introducing The Rookery: A New Community in Green Cove Springs Green Cove Springs is about to welcome an exciting new residential development— The Rookery by D.R. Horton. This community promises modern home designs, family-friendly amenities, and a prime location within Clay County’s growing housing market. Whether you’re a first-time buyer, move-up buyer, or investor, The Rookery is shaping up to be a top choice. What is The Rookery? The Rookery is a master-planned community in Green Cove Springs featuring a variety of single-family homes with contemporary designs, energy-efficient features, and smart home technology. The development is zoned for Clay County’s top-rated schools , making it ideal for families looking to settle in a high-growth area with excellent education options. Why The Rookery Stands Out 💰  Builder Incentives  – D.R. Horton is offering  interest rate buydowns, closing cost assistance, and upgrade packages . 🏡 Modern Floor Plans – Spacious...

How Sellers Attract Buyers in Today’s Market (Starting with Price!) Selling Your Home? Pricing It Right Is the #1 Key to Attracting Buyers If your home has been sitting on the market longer than expected, or if you’re preparing to sell, the first thing you need to ask is: Are we priced right? 1. Why Pricing Is Everything Buyers are savvier than ever. They have access to online home valuations, market trends, and they know when a home is overpriced . ❌ Overpricing Leads to Fewer Showings – Buyers may not even bother looking. ❌ Homes That Sit Too Long Look Stale – The longer a home stays on the market, the more buyers assume something is wrong. ❌ Lowball Offers Increase – Overpriced homes tend to attract lowball offers instead of competitive ones. ✅ The Right Price Creates Competition – Properly priced homes often get multiple offers, even in a slower market! 2. Consider Offering an Interest Rate Buydown Instead of just lowering your price, here’s a powerful strategy : offer to buy d...

  How First-Time and Step-Up Buyers Can Still Afford a Home in Clay County & the Jax Metro By Theo Pearsall - For more information visit Pearsallprpoerties.com Buying a Home in 2025: Is It Still Affordable? If you're a first-time homebuyer or looking to move up to your next home, you might be wondering: Can I still afford to buy in Clay County or Jacksonville Metro? The short answer? Yes! But it takes strategy and the right approach. Here’s how to make homeownership work for you, even with rising prices and interest rates. 1. Take Advantage of Builder Incentives New construction homes are popping up all over Clay County and Jacksonville, and builders are getting aggressive with their offers. ✅ Interest Rate Buydowns – Many builders are offering to buy down your mortgage rate, making your monthly payments lower. ✅ Closing Cost Assistance – Some will cover part (or all) of your closing costs, which could save you thousands. ✅ Upgraded Features – Free appliance packages, sma...